I’ve spent nearly 20 years in the beauty industry, but my career didn’t begin in product development. It began as a licensed cosmetologist, working directly with the people who ultimately determine whether a product succeeds: the consumer. That early experience taught me how people actually use products in the real world, not just how they’re intended to be used.

Over the years, I built on that foundation through roles in customer service, marketing, and product development, gaining a deep understanding of the beauty industry from multiple angles. I’ve had the opportunity to work with both founder-led brands and global organizations, giving me firsthand experience traversing the unique challenges that exist at every stage of growth.

Today, I help brands navigate the complex process of bringing products to market, drawing on experience across formulation, packaging, testing, manufacturing, regulatory, and commercialization.

I love solving problems, connecting dots, and turning big ideas into products that not only work on paper but resonate with the people they’re created for. For me, the most rewarding part of this work is helping brands create products that earn a permanent place in someone’s daily routine.